ATL & BTL Marketing

ATL & BTL Marketing

ATL & BTL Marketing – Overview

ATL (Above the Line) refers to the concept of marketing at macro level, intended to reach wider audience that includes, TV, Radio and Billboards. This marketing concept helps hospitals, clinics and diagnostic centres that have multiple branches spread across different cities.

BTL (Below the line) refers to the concept of marketing at micro level, that is, marketing at a specific geo region or using specific marketing channels to reach specific audience. This marketing concept helps hospitals, clinics and diagnostic centres operating from a region or city.

atl and btl marketing

How Hospital Success will help its clients

  • The very fact that we offer turnkey marketing services to hospitals, clinics and diagnostic centres including ATL & BTL marketing provides us the edge to formulate the strategies.

  • The management of Hospital Success comes with deep experience, expertise and exposure working for larges hospitals handling marketing & branding department with aplomb.

  • And we at Hospital Success leverage our deep expertise in healthcare industry to offer the best ATL, BTL marketing.

we expertise in healthcare industry

How our clients benefit from it

  • Hospital Success provides and deploys innovative methods and concepts in devising ATL BTL strategies to help our clients succeed at macro and micro level.

  • We make sure the timelines, and budgets are used efficiently and judiciously to deliver the messages through ATL & BTL marketing for increased growth to our clients.

  • The hospitals, clinics and diagnostics centres can be rest assured with our turnkey services to stay focused and deliver quality service to patients with efficiency.