A successful and patient-friendly hospital – Proven tips to improve your patient count
By Avinash
Posted on 2019-07-15 at 10:00 PM 0 13
A patient-friendly hospital or healthcare provider seems to be considered the most. But, the point of the priority lies in your services and their effectiveness. Apart from consultation and treatment, there are numerous things that are considered by the patients when it comes to choosing a particular healthcare provider or hospital from a competitive list.
Here are some of the tips, your mentor won’t tell you that need to be considered when it comes to improve the patient experience and make them choose you whenever they need. Make sure to adopt these policies and tips to ensure your growth and patient attraction.
Read MoreImprove hospital brand image to get the new patients’ trust
By Avinash
Posted on 2019-07-12 at 10:00 PM 0 5
Improve hospital brand image to get the new patients’ trust
Brand positioning is an important aspect when it comes to getting new patients to visit your hospital and provides you a chance. This seems tough but not impossible. All you got to do is build your brand name noticeable and through your existing clients or any other way. The brand creates trust and it has been proven that new patients choose their services only when they trust them.
Developing a brand is quite a nut-cracking job to do. But if you know a hack to something, you can just do it with ease. So here we will be discussing the methods to develop your brand and create awareness among the right audience to target new patients.
The effects of a strong brand image:
Brand image affects the equity of a brand that creates an impact on the patients’ general perception and their opinions towards the brand. A strong brand has a greater influence on patient behaviour. This is why the marketing strategies are mainly build to promote awareness regarding the services of a particular client and create a better image in the audience’s mind. Apart from marketing, there are also other constraints that cannot be neglected when it comes to promoting your brand. The following are the effects of a strong brand image on the audience:
• They believe in your services
• They expect that they get what they see
• They refer and recommend your services to others in need
• You will be in their priority list whenever they think of any services offered by you
• These usually improve your patient count as new patients tend to choose your services
But now the question is how to improve your hospital brand image? The answer is quite simple. You need to focus on all the aspects of your healthcare organization or hospital.
Read MoreCan I do hospital marketing through visiting card? – A perfect card that explains your healthcare services
By Avinash
Posted on 2019-07-08 at 10:00 PM 0 8
A doctor can never handover a brochure to the patient. It will be so ugly as to promote your brand when someone is looking forward to your help and treatment. These conditions are crucial and should be treated with the utmost care.
Do you have a visiting card? If no, then hurry now and get one.
If you are still lookingabout what are the things to be included on your visiting card, we can surely help you out through this blog.
Read MoreCracking the essentials in healthcare digital marketing – On an individual level
By Avinash
Posted on 2019-07-01 at 10:00 PM 0 18
Traditional marketing has taken a new form of avatar since the development of technology is at its peak. The marketing has taken a digital turn and is now being called as Digital Marketing. Many healthcare organizations have also adopted the Digital Marketing to reach the audience and build your brand.
Digital Marketing is proven to be more effective and has quicker results compared to traditional marketing through brochures, door-to-door campaigns, etc. The other most fascinating thing is that you can track your marketing strategies. You can get to know about the number of people who have viewed your postings or ads.
For every form of marketing or advertising, there are mainly two aspects. Either you carry the whole process on an individual level or hire the experts to do the work (in this case, the best digital marketing agency). At HospitalSuccess, we offer effective digital marketing services at various platforms as per your requirement. If you don’t have any idea regarding digital marketing, you can contact us for a free consultation. Feel free to send us an email regarding your queries at info@hospitalsuccess.com.
Now coming back to the topic, Digital marketing is not rocket science for sure! But it is neither too easy! All you need is the combination of the right experience and creativity reach your goals.
If you can spare 1 – 2 hours from your busy schedule, you can carry out some of the processes to promote your healthcare brand digitally. Here are some of the tips for you to carry out healthcare digital marketing techniques during your leisure time. We would suggest you choose specific timings like 9 – 11 AM or 5 – 7 PM as during these periods, most of the people access their social media accounts and use the internet.
Read MoreGarnish your hospital services with a post-consultation message
By Avinash
Posted on 2019-06-25 at 10:00 PM 0 44
The cooling down process after every workout is as essential as warming up prior to the beginning. This means the post process should be handled wisely for improved effects. This is similar in case after a consultation.
Imagine a situation, a patient has consulted his/her doctor and has been satisfied with the services including the staff behavior. When he/she reaches home, he/she receives a message or email from their healthcare service provider expressing their gratitude to serve the patient. This is where the content part comes in!
Let us discuss the importance and the effect of receiving a post-consultation message!
A post consultation message will create a positive effect on the patient’s mind regarding your services. This makes you create an impact that you are obliged to serve them and looking forward to their recovery. You should keep the message sweet and short. Do not start by explaining all of your services and present your hospital/clinic profile! Nobody at that time of period is interested in all such crap! Just keep it simple and short. Do not force them to read the whole unnecessary information.
You can try these sample templates and make the necessary changes:
Text Message: Make sure that you include all the concerned information in and around 160 characters. Because the limit for a text message is 160 characters. Include the major things like concern, say that you feel glad that they choose you for their treatment and any contact number. You can also provide references through this to promote your professional colleagues only in necessary cases.
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