Posted on 2019-01-16 00:00:00 at 10:00 PM 0 736
HospitalSuccess is owned and operated by Hizya Healthcare Technologies Pvt. Ltd., a company completely and comprehensively dedicated to offering high quality, cost effective services and solutions to healthcare industry. Read More
Posted on 2019-07-19 00:00:00 at 10:00 PM 0 724
Healthcare Marketing and Advertisement are simpler to pronounce but are a very difficult part when it comes to marketing. The marketing and advertisement strategies require a lot of efforts to make them work in the practical world. The products involved in the healthcare and medical industries are difficult to promote and have crucial resources which may not be understood by a large number of population. The major aspect of promoting a product revolves around its presentation. The marketing strategy in the case of promoting healthcare like hospital marketing or promoting it through hospital advertising has to be simple, unique and attractive. Read More
Posted on 2019-07-19 00:00:00 at 10:00 PM 0 742
Social Media is one of the most common platforms being used by the major part of population to communicate in the world. According to researches, 90% of the worlds population has access to the internet and most of them prefer to connect through the social media platforms. Social media not only helps the people to connect but also is a great medium to share information. If you are in to the healthcare, you can promote your hospital brand in the market by staying active on the social media platforms. Read More
Posted on 2019-07-19 00:00:00 at 10:00 PM 1 610
An effective healthcare organization is represented by its staff. The hospital operates in a flow which has receptionists, nurses, doctors, pharmacists, lab technicians etc. Each person assigned at their designated place has to perform their duty in a pleasing and effective manner. This is the main thing which attracts the patients and their concerned persons to choose a specific healthcare provider for their treatment and to access other facilities. The interactions by each authorized hospital staff member should leave a positive impact on the patient's and their attendants mind. Let us discuss some of the important aspects which should be considered to maintain a perfect harmony among the hospital staff which leads to promote and provide a positive vibe for better outputs and to elevate the patient's satisfaction levels. Read More
Posted on 2019-07-19 00:00:00 at 10:00 PM 0 537
With the impact of digital revolution in the world, websites are the new platforms where visitors get to know about a particular organization, services, contacts and share queries & other information. With the exposition of internet to almost everyone websites make your information ready to be available for the users on demand and at their fingertips with utmost convenience. Hospital websites are a major concern to rank on Google search results as they have limited content which to be provided. If you are looking to take your hospital promotions to the next level and make it appear in the list of search engine results, you need to create a new website for your hospital or healthcare organization. In case you don't have any idea regarding the points to be considered to make an effective, innovative, creative and descriptive hospital website, do not worry! You are on the right page to get the appropriate information.
These days, websites are one of the most common ways to provide and share information to the users, customers, partners and associates regarding the healthcare organization and its services. In simple words, a website for a business is like clothes to a person. It represents the character of a person and here about the particular healthcare provider.
One of the best ways to design and develop a hospital website is to consult an expert in such field. There are many healthcare website design and development service providers who will help you in achieving your goal for a perfect hospital website. This saves your time and efforts.
In case you are looking to create your own website and manage its data in the futurebut do not have an idea about where to begin, please go through the below considerations which will help you in creating a user friendly hospital website. Read More
Posted on 2019-07-30 00:00:00 at 10:00 PM 0 502
Healthcare sector has been adopting the latest and upgraded technologies to provide the extra level of comfort to the patients. The adoption of modern technology not only provides comfort but also makes the processes easier and efficient. There have been a lot of software, apps, platforms and systems developed in the healthcare industry related to data management, billing, tracking etc. These Hospitals, clinics, diagnostic centers, pharmaceutical companies etc., are tending to adopt the latest possible healthcare technology to get their work done.
Most of the patients prefer a hospital with hi-tech amenities and professionals of course, and opt for them to get their treatments done. The impact of having the high end technical facilities attracts the patients or their concerned persons to opt or suggest the name of such healthcare providers where they can get an extra mile of comfort and convenience. Underestimating such things may make you stand down in their lists.
Being in the times where people prioritize the latest methods and technologies either it be in manufacturing, infrastructure, equipment, billing, data collection etc., there is a need for the healthcare providers to get upgraded. Let us discuss some of the latest and modern healthcare technologies that are available in the market which will elevate the convenience levels of patients and their concerned persons.Read More
Posted on 2019-07-30 00:00:00 at 10:00 PM 0 641
A lot of healthcare providers do not understand the need for marketing and most of them are not even aware of the results of it. It is likely that you will hear the most popular answer that “We have a set brand!” “We will get linked through reference!” We have enough contacts to get noticed!” But the fact is that these ways may take a lot of time for you to reach the audience (patients here in terms of healthcare) through contacts or reference and create your brand. There has to be a result-oriented marketing strategy involved and carried out in its specific way to achieve such goals in a speedy manner saving your time.
Here we will be discussing the importance of healthcare marketing that will help your healthcare brand evolve and emerge and why healthcare marketing is not being preferred by most of us?
The relation between marketing and the healthcare brand:
Marketing is the key to reach out to the concerned audience through a formal yet attractive way. The essence of marketing is that it creates your image and represents your services and highlight your pros. This is the best way to get noticed among the people looking for similar stuff. As healthcare comprehensively lacks resources to provide complete information about your healthcare facilities, marketing will help you take that one extra step. If you get noticed by the audience, it increases the chances of your getting opted and recommended to the people in need. Marketing makes you appear in people’s search list around and far away from you.
Being popular vs. being prior!
Many healthcare providers have a myth that they are well-known to the people. Whereas most of them are only referred to as landmarks or people may know that there’s a clinic around them. But this does not imply that you will be their priority to get consulted. We know many healthcare providers but we choose only one from them to get our treatment or any other services. This implies that being famous is way different than being in the priority list of the patients.
Healthcare providers may not be aware of the benefits of marketing or may have many thoughts regarding the combination of marketing and healthcare.
Let us assume, there exist ten local clinics in a particular region. Many of the people living around and sometimes even beside the clinic may know it but do not consider it when they need such services. This is because they just know there exists a clinic. But what about the products and services they offer? To get the audience familiar with these things and educate them about the particular product and service, you need to provide them with appropriate sources. This is when the marketing sector has to step in. Because you need a creative and professional brain to emphasize your product and service details effectively and also in an eye-catching way.
Once the marketing of your product or service or healthcare unit is carried out, your healthcare brand will be noticed by the people and it increases the chances of diverging the audience to opt for your services.Read More
Posted on 2019-07-30 00:00:00 at 10:00 PM 0 610
A person’s character is reflected in the way how he treats others. Similarly, in every field and profession, if you got to be in the business for the long term, you need to treat your clients in the right manner. But when it comes to healthcare, it becomes more challenging. You need to touch the patient in a warm as well as in a confident manner. This case is not just limited to the patients. You will also be responsible to take care of their attendants. Taking care doesn’t mean baby-feeding them, but it means receiving them in a way that they get the care and support along with your healthcare services.
No one prefers a doctor who just provides a prescription by just listening to symptoms and trashing them out. Apart from curing and providing effective medication, a doctor and the hospital staff has to provide the appropriate help, care, and support to the patients. All thanks to the internet which is making decreasing the distances to reach the audiences. You need not knock every door to win people’s trust and get them to choose your services.
Here we are going to discuss some of the ways which can be followed to improve the patient experience with the involvement of the internet. The methods are easy to adopt and carried out on an individual level. This will help your hospital to get marketed in terms of patient experience and create a strong brand image.Read More
Posted on 2019-06-19 00:00:00 at 10:00 PM 0 625
Ideal in everything is everyone’s desire. But having an ideal hospital staff can result in efficient working as well as improving your brand and reputation.
So now the question is what are things need to be considered to recruit and manage ideal staffing?
The answer is quite simple than you imagine. Through a lot of research and considering the views of the professionals possessing extensive expertise, we have cracked the top five essentials to recruit and manage an ideal hospital staffing.
Below are our top 5 picks that will work and are practical which can be employed for perfect and ideal hospital staffing.Read More
Posted on 2019-06-22 00:00:00 at 10:00 PM 0 585
Modernization of healthcare has led to the invention of new and ultra-sophisticated healthcare technologies. The available healthcare technologies are getting upgraded frequently as per the requirements and are being improved timely. The healthcare technologies not only save time and effort but are a great way to reach the patient and you will be known through them.
If you have adopted the latest healthcare technologies, kudos to you! But if you are thinking to let go and stay with the traditional solutions, we would suggest you not and we can prove it!
We have surveyed to understand the patient’s and other people’s opinions regarding modern healthcare technologies. We have first provided them the appropriate information regarding the technologies like EMR / EHR, HIMS, LIMS, patient portal, telemedicine platform, and online bill payment and have asked them the question that what will be their review if they get their treatment along with the advanced healthcare technologies? And the results are quite fascinating.
We have found out that adopting healthcare technologies effects patient management along with hospital marketing and healthcare brand creation.
You can find the explanation regarding the effects of healthcare technologies on patient management, hospital marketing, and brand creation and the answer to your question regarding why you should adopt them!Read More
Posted on 2019-07-30 00:00:00 at 10:00 PM 0 493
The cooling down process after every workout is as essential as warming up prior to the beginning. This means the post process should be handled wisely for improved effects. This is similar in case after a consultation.
Imagine a situation, a patient has consulted his/her doctor and has been satisfied with the services including the staff behavior. When he/she reaches home, he/she receives a message or email from their healthcare service provider expressing their gratitude to serve the patient. This is where the content part comes in!
Let us discuss the importance and the effect of receiving a post-consultation message!
A post consultation message will create a positive effect on the patient’s mind regarding your services. This makes you create an impact that you are obliged to serve them and looking forward to their recovery. You should keep the message sweet and short. Do not start by explaining all of your services and present your hospital/clinic profile! Nobody at that time of period is interested in all such crap! Just keep it simple and short. Do not force them to read the whole unnecessary information.
You can try these sample templates and make the necessary changes:
Text Message: Make sure that you include all the concerned information in and around 160 characters. Because the limit for a text message is 160 characters. Include the major things like concern, say that you feel glad that they choose you for their treatment and any contact number. You can also provide references through this to promote your professional colleagues only in necessary cases.Read More
Posted on 2019-07-01 00:00:00 at 10:00 PM -2 706
Traditional marketing has taken a new form of avatar since the development of technology is at its peak. The marketing has taken a digital turn and is now being called as Digital Marketing. Many healthcare organizations have also adopted the Digital Marketing to reach the audience and build your brand.
Digital Marketing is proven to be more effective and has quicker results compared to traditional marketing through brochures, door-to-door campaigns, etc. The other most fascinating thing is that you can track your marketing strategies. You can get to know about the number of people who have viewed your postings or ads.
For every form of marketing or advertising, there are mainly two aspects. Either you carry the whole process on an individual level or hire the experts to do the work (in this case, the best digital marketing agency). At HospitalSuccess, we offer effective digital marketing services at various platforms as per your requirement. If you don’t have any idea regarding digital marketing, you can contact us for a free consultation. Feel free to send us an email regarding your queries at email@example.com.
Now coming back to the topic, Digital marketing is not rocket science for sure! But it is neither too easy! All you need is the combination of the right experience and creativity reach your goals.
If you can spare 1 – 2 hours from your busy schedule, you can carry out some of the processes to promote your healthcare brand digitally. Here are some of the tips for you to carry out healthcare digital marketing techniques during your leisure time. We would suggest you choose specific timings like 9 – 11 AM or 5 – 7 PM as during these periods, most of the people access their social media accounts and use the internet.Read More
Posted on 2019-07-30 00:00:00 at 10:00 PM -12 647
A doctor can never handover a brochure to the patient. It will be so ugly as to promote your brand when someone is looking forward to your help and treatment. These conditions are crucial and should be treated with the utmost care.
Do you have a visiting card? If no, then hurry now and get one.
If you are still lookingabout what are the things to be included on your visiting card, we can surely help you out through this blog.Read More
Posted on 2019-07-30 00:00:00 at 10:00 PM 0 519
Improve hospital brand image to get the new patients’ trust
Brand positioning is an important aspect when it comes to getting new patients to visit your hospital and provides you a chance. This seems tough but not impossible. All you got to do is build your brand name noticeable and through your existing clients or any other way. The brand creates trust and it has been proven that new patients choose their services only when they trust them.
Developing a brand is quite a nut-cracking job to do. But if you know a hack to something, you can just do it with ease. So here we will be discussing the methods to develop your brand and create awareness among the right audience to target new patients.
The effects of a strong brand image:
Brand image affects the equity of a brand that creates an impact on the patients’ general perception and their opinions towards the brand. A strong brand has a greater influence on patient behaviour. This is why the marketing strategies are mainly build to promote awareness regarding the services of a particular client and create a better image in the audience’s mind. Apart from marketing, there are also other constraints that cannot be neglected when it comes to promoting your brand. The following are the effects of a strong brand image on the audience:
• They believe in your services
• They expect that they get what they see
• They refer and recommend your services to others in need
• You will be in their priority list whenever they think of any services offered by you
• These usually improve your patient count as new patients tend to choose your services
But now the question is how to improve your hospital brand image? The answer is quite simple. You need to focus on all the aspects of your healthcare organization or hospital.Read More
Posted on 2019-07-15 00:00:00 at 10:00 PM 0 663
A patient-friendly hospital or healthcare provider seems to be considered the most. But, the point of the priority lies in your services and their effectiveness. Apart from consultation and treatment, there are numerous things that are considered by the patients when it comes to choosing a particular healthcare provider or hospital from a competitive list.
Here are some of the tips, your mentor won’t tell you that need to be considered when it comes to improve the patient experience and make them choose you whenever they need. Make sure to adopt these policies and tips to ensure your growth and patient attraction.Read More
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