Posted By Ilyas


The awful results of inadequate hospital staffing and their counter-measures

By Ilyas

Posted on 2019-07-30 at 10:00 PM 0 324


Hospital staffing may look simple while planning but is a complex part as it affects various factors along with your services. Being practical during the staff recruitment process turns out to be highly fruitful. Each staff member should be assigned with appropriate tasks according to their skills and experience to execute the process smoothly. A single person should not be assigned with multiple responsibilities which may affect their performance and make

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Telemedicine – The revolution in doctor consultation

By Ilyas

Posted on 2019-07-30 at 10:00 PM 0 290


Have you ever got encountered with the word “Telemedicine”? Many of us have got to hear the word but are not familiar with the exact product.Here in this blog post, we are going to specifically discuss the various types of Telemedicine platforms, benefits and mainly its importance.

Telemedicine is an online platform that connects the doctor and patient through technology over a remote platform. 

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Facebook – Convenient way to promote your hospital brand digitally

By Ilyas

Posted on 2019-07-31 at 10:00 PM 0 219


Facebook is one of the most popular social media platforms across the globe. With a wide network of people connected through the internet, Facebook is one of the best ways to make your healthcare brand projected world-wide. In the era of digital marketing, promoting your brand through Facebook can be fruitful. But the audience prefers a Facebook page with an appropriate amount of audience and likes on every post. But now the question is how to promote your hospital or healthcare organization through Facebook?

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Content Marketing – Do not underestimate the content during the hospital marketing process

By Ilyas

Posted on 2019-08-03 at 10:00 PM 0 207


Hospital Marketing is always required to build your healthcare brand and promote your hospital patient count. But many of us concentrate on the marketing process and its execution neglecting the content involved in the promotion. Content is the backbone of your promotions. It expresses your message and represents an image of your hospital or healthcare organization. A strong content adds value to your marketing and advertising strategies and boosts the execution and results.

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Hospital brand development – Key to success in the healthcare industry

By Ilyas

Posted on 2019-08-06 at 10:00 PM 0 229


A hospital or a healthcare organization may just be considered as a landmark unless it has a good reputation and a great hospital brand image. Lacking a proper brand image leads you to stay at the bottom of the patient’s consideration and priority list. Unless you build your brand in this competitive world, you may not achieve the new patient’s trust and improve your patient count.

Have you ever wondered how to improve your hospital brand image? It seems a tough question to answer?

But the answer is quite simple. All you need to do is concentrate on the major aspects that are being considered and observed by the patients or their attendants.

To reduce your burden, we have come up with the list of the aspects you need to manage as well as possible to create your hospital brand image and boost it.

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Growing your practice with references - The two sides of referring to your professional medical colleague

By Ilyas

Posted on 2019-08-09 at 10:00 PM 0 177


Referring to a professional colleague is proved to be more beneficial in terms of doctor marketing in the field of healthcare. A hospital or doctor's growth can get boosted when another doctor refers him to their patients. But do you know the effects of a reference? The more positive it sounds, the darker it might affect your reputation. Let us discuss the positive and negative effects of referring to a professional colleague in detail.

 

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Healthcare marketing strategy 2019 – The perfect blend of various hospital marketing techniques

By Ilyas

Posted on 2019-08-14 at 10:00 PM 0 204


Marketing in the healthcare industry is always considered to be highly crucial. A well-executed effective healthcare marketing strategy can positively affect the image of your healthcare organization. It helps to gain recognition and build trust in the people’s mind regarding your hospital brand. Similarly a marketing campaign without any proper strategy is like wasting your money. It may not deliver the right message

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Tips to perform healthcare digital marketing and promote your hospital brand individually

By Ilyas

Posted on 2019-08-17 at 10:00 PM 0 133


Digital marketing is the present method of reaching the audience mostly through the internet. It has been proved to be more efficient compared to offline marketing techniques because you can target the audience worldwide. Most of the people find it difficult to promote their healthcare or hospital brand through digital marketing. Healthcare, having limited resources that can be considered for marketing, requires a bit more effort to successfully carry out the digital marketing campaign.

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Improve patient experience – Tips to help you get recognized as a patient-friendly hospital

By Ilyas

Posted on 2019-08-22 at 10:00 PM 0 151


Patient experience and feedback are considered to be important in any commercial field. This provides information regarding the organizations’ performance and their effectiveness. This also allows organizations to improve their performances and implement strategies and methods to overcome their faults. Proper patient management can  be achieved by concentrating on the things associated between your services and the patients'

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Successful Diagnostic Center – Measures to Become the Best Diagnostic Center

By Ilyas

Posted on 2019-08-23 at 10:00 PM 0 161


Diagnostic centers are equally important as a hospital in the healthcare industry. Building a diagnostic center brand is way more crucial and difficult than any other organization. Providing the utmost comfort and patient experience can help your diagnostic center grow and improve the patient count. In the generation mostly connected with technology, having modern equipment and sophisticated process to carry out the processes through digital mediums is a great way. It not only provides comfort but also saves time and effort. Adopting the latest technologies to serve the patients will help you build your brand and get close to the customers. This also increases the chances of being referred by the patients to other patients.

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Advanced Healthcare Website – Options That Improve Your Online Presence and Patient Experience

By Ilyas

Posted on 2019-08-28 at 10:00 PM 0 229


Healthcare websites have been an identity to the brand of the healthcare provider. A better website not only provides a medium to market your healthcare brand online but also helps to convey the appropriate message behind your services and so do explain them. With the latest developments, you can also add some of the options to your hospital website that provide a convenient way for the patients to simplify some of the processes. For example, adding a payment gateway to your hospital website allows the patient to make the payment for their services through their comfortable payment modes either by credit card, debit card or any of the available means.

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Modern Hospital Marketing Strategy – An effective way to promote your brand and services

By Ilyas

Posted on 2019-08-31 at 10:00 PM 0 179


In a highly competitive world, there are a lot of healthcare providers who offer a variety of services that are similar to one other. Selling a particular service requires a lot of effort unless you have no substitutes of it available in the market. But if you want to sell a product even though you have its substitutes, you need to present the differences and explain its uniqueness from others to attract the customers. This is similar when it comes to the healthcare services.

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Do you need a hospital staffing agency help? – Merits of hiring through recruitment companies

By Ilyas

Posted on 2019-09-04 at 10:00 PM 0 132


Healthcare staffing seems an easy job to be done unless you step into it. A staffing process has to be carried out with keen observation because you are hiring a person that not only performs his / her duties but also represents your organization and contributes in terms of creating your brand image. The main problem of staffing exists when you have certain requirements and you cannot find the right fit for the position.

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Digital marketing myths – 4 misconceptions in internet marketing

By Ilyas

Posted on 2019-09-09 at 10:00 PM 0 169


Digital marketing is the new age marketing which has been proven to be more effective compared to traditional marketing. The visibility ratio is comparatively higher and audience targeting is quite refined when it comes to digital marketing. Hospitals, clinics, and healthcare organizations can adopt digital marketing techniques and conduct campaigns. The healthcare digital marketing is not exactly similar as compared to digital marketing in other fields but also, on the other hand, it is not rocket science. You need to understand the basic requirements and also design a way to improve your online visibility as well as get effective prospects.

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Healthcare website development – Benefits of adding patient portal and billing solutions options

By Ilyas

Posted on 2019-09-10 at 10:00 PM 0 145


Healthcare website development has to be carried out with considerations that need to be which has to provide appropriate information as well as provide convenient process completing options to the patients. Patients face more problems when it comes to scheduling an appointment or contacting a doctor, not to forget the billing and payment processes.

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Hospital Brand Development – 4 tips for building your healthcare organization’s brand image

By Ilyas

Posted on 2019-09-16 at 10:00 PM 0 116


A brand is the main thing that provides the idea regarding a particular service provider, either it is in healthcare or any other industry. It differentiates you from your competitors or similar service providers. Brand image is a significant concern when it comes to healthcare as it encourages or discourages a patient from choosing your services. Building a brand image requires a lot of efforts and strategies that mainly involve understanding your patients and the attendants because an attendant spread more amount of review compared to the patients.

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Review – How to face reviews for your healthcare services?

By Ilyas

Posted on 2019-09-17 at 10:00 PM 0 135


In current times, Google search is the first and foremost thing a person would perform when it comes to a topic about which he or she is unaware of. If we are talking about a particular service provider, a person will go through their respective platforms either it is their website, Google business account, etc. The main thing they will be noticing is going to be the “Review” section. Now here comes the sensitive point. A review section has the power to attract the patient and increase their interest in your services or make them go for the next option.

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SEO – Promoting Your Healthcare Brand Through Search Engine Optimization

By Ilyas

Posted on 2019-09-21 at 10:00 PM 0 104


Search Engine Optimization, popular with the term SEO, has been misunderstood by many people limiting it to the inclusion of keywords and content on the page. Though keywords and content are crucial, there are also other things which need adequate consideration for effective SEO practices. In simple words, the content management comes under the on-page SEO while creating backlinks, including meta-tags, keywords, description, and sharing the post or page is considered to be off-page SEO.

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Reach New Patients Through Healthcare Social Media Marketing

By Ilyas

Posted on 2019-09-24 at 10:00 PM 0 136


Social media platforms are a great source to get and spread information. Popular platforms include Facebook, Instagram, LinkedIn, Twitter, etc., are used by millions of people worldwide and act as global connecting websites. If you are a doctor or a healthcare services provider, you can use such platforms to promote your business & services and make it a powerful stage to target the audience on a large scale.

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Healthcare Marketing Strategies – 10 Considerations To Gain Brand Recognition and Patients

By Ilyas

Posted on 2019-09-28 at 10:00 PM 0 109


With a revolution in technology, marketing has taken a techie turn with massive changes. One of the significant changes includes the inclusion of Digital Marketing. With such changes, healthcare marketing has become much more creative. A perfect marketing strategy provides you with the expected results in terms of brand image, recognition, audience reach, and the right boost for your healthcare organization's growth.

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5 Reasons to Adopt Healthcare Technologies

By Ilyas

Posted on 2019-10-01 at 10:00 PM 0 104


Technology has evolved to its peak and has been still improving to encounter human issues. It provides a great level of comfort and convenience. I asked a medical professional with a huge experience regarding the introduction of technology in healthcare and his answer was quite interesting. He said, “Have you seen paper charts? At the beginning of my practice, a paper chart was our only medical record. It consisted of sections like include patient's name, date of birth and the first few letters of his/her last name. Based on these details, the staff used to file it alphabetically in the chart room”.

Previously, like in any other office, people use to keep the records in a file or a folder. This might seem simpler to look out for a specific patient’s information but may get a bit difficult when you practically do it. Although placing and finding the required file or folder seems simple, this method has its limitations which includes:

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Healthcare Video Marketing - Effects, Benefits, & Types

By Ilyas

Posted on 2019-10-04 at 10:00 PM 0 88


Video marketing is the new trend in marketing. Either it is online or offline, everybody loves to watch an exciting piece of work in a video format. With a lot of technology available in the market, creating a video is not rocket science. Video marketing is used in all the fields, and healthcare isn't any exception for it. Healthcare industry gets a chance to connect with patients and educate them on how to live a healthier life through video marketing.

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Most Common Mistakes That Take Your Healthcare Website Down

By Ilyas

Posted on 2019-10-10 at 10:00 PM 0 90


Today there is no doubt that all the companies, including medical and healthcare organizations, have a necessity of having their websites. It is impossible to imagine a successful hospital or clinic without its Internet representation. Some hospitals or clinic might succeed without having their profiles on the internet, but everyone is not lucky.

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Healthcare Recruitment Process Outsourcing (RPO) - A Convenient Medical Staffing Solution

By Ilyas

Posted on 2019-10-15 at 10:00 PM 0 77


Hospital staffing or healthcare staffing is a major issue of every healthcare organization. A healthcare professional not only offers his/her services but also represents the healthcare organization and its performance affects the brand image. With a lot of disciplines and specialties involved in the healthcare sector, it becomes a hard-to-do task.

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Healthcare Content Marketing – Tips to Create Effective Medical Content Strategy

By Ilyas

Posted on 2019-10-20 at 10:00 PM 0 55


Content Marketing is a natural means to speak to people and provide them with useful and engaging information. It has a lot of benefits, including its usage as a marketing tool for patient engagement, retention, brand promotion, and building a professional reputation. Without a strategy, success or failure is just a matter of luck and also you risk all your efforts.

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Advanced Diagnostic Center Marketing Methods To Attract New Patients

By Ilyas

Posted on 2019-10-22 at 10:00 PM 0 64


Most of the advertisements or marketing material you see regarding a laboratory or diagnostic center mainly focuses on the charges or expenses factor. Though the expense or charge factor is essential, this does not mean that you should keep your marketing content or strategy revolving around it. Marketing a laboratory or diagnostic center should not always revolve around a single point.

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Quick Guide for Effective Doctor Marketing Techniques

By Ilyas

Posted on 2019-10-29 at 10:00 PM 0 40


Marketing an individual is comparatively tougher than marketing an organization. Especially when it comes to Doctor Marketing, the major problem to be encountered is the availability of limited resources for promotion along with enormous competition. With such narrow possibilities, you need to present your healthcare brand in an efficient possible manner that not only conveys your message but also attracts new patients.

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Build Your Healthcare Brand Through The Golden Circle

By Ilyas

Posted on 2019-10-29 at 10:00 PM 0 44


After listening to Simon Sinek talking about his theory called The Golden Circle at Ted Talk made me realize the importance of Why, How and What in terms of marketing strategy. Being in the healthcare industry, I started figuring out the relation between Healthcare and The Golden Circle. After thorough research, I found that the Golden Circle will be fruitful enough to uplift your brand image and build trust in it.

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Healthcare Marketing – The Must-Have Printed Marketing Materials

By Ilyas

Posted on 2019-11-04 at 10:00 PM 0 20


Healthcare marketing through printed marketing materials is crucial in making a good impression. But the best-printed marketing pieces that are well designed combining fonts, colors, and themes can work to convince the readers. Another factor is the quality of your printed materials. If your printed marketing materials are low in terms of quality, readers will assume the same about your products or services. Investing in a convincing and quality print content for marketing will provide you with higher ROI for your efforts.

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Hospital Staffing Problems – Difficulties Faced By HR In Healthcare

By Ilyas

Posted on 2019-11-08 at 10:00 PM 0 18


Human Resource Management is a tough job and becomes tougher when it comes to managing healthcare staff. Employees at healthcare organizations like hospitals, clinics or diagnostic centers not only assist doctors and patients but also plays a major role in patient experience management. A skilled employee can deliver patients with a better experience by interacting with the patients in a supportive manner and showing care towards them. This can be achieved by having adequate staff that operates in a pleasant and motivated manner to complete their tasks efficiently.

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Impact of Healthcare Technologies – Quick Explanation

By Ilyas

Posted on 2019-11-14 at 10:00 PM 0 2


Technology is in every part of our society and the internet is the medium that is connecting everyone. Even healthcare is getting benefitted with the development in terms of technology leading to improve medical procedures and uplifting the levels of comfort and convenience. The other positive impact of healthcare technology is on the patients. Healthcare technology enhances patient experience and management by making the processes more flexible, accessible and easy. Technology has made almost everything just a click away.

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