Emerging technologies in healthcare 2019

By Avinash

Posted on 2019-07-30 at 10:00 PM 0 328


Healthcare sector has been adopting the latest and upgraded technologies to provide the extra level of comfort to the patients. The adoption of modern technology not only provides comfort but also makes the processes easier and efficient. There have been a lot of software, apps, platforms and systems developed in the healthcare industry related to data management, billing, tracking etc. These Hospitals, clinics, diagnostic centers, pharmaceutical companies etc., are tending to adopt the latest possible healthcare technology to get their work done.

                Most of the patients prefer a hospital with hi-tech amenities and professionals of course, and opt for them to get their treatments done. The impact of having the high end technical facilities attracts the patients or their concerned persons to opt or suggest the name of such healthcare providers where they can get an extra mile of comfort and convenience. Underestimating such things may make you stand down in their lists.

                Being in the times where people prioritize the latest methods and technologies either it be in manufacturing, infrastructure, equipment, billing, data collection etc., there is a need for the healthcare providers to get upgraded. Let us discuss some of the latest and modern healthcare technologies that are available in the market which will elevate the convenience levels of patients and their concerned persons.

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Does marketing help me build my hospital brand?

By Avinash

Posted on 2019-07-30 at 10:00 PM 0 391


A lot of healthcare providers do not understand the need for marketing and most of them are not even aware of the results of it. It is likely that you will hear the most popular answer that “We have a set brand!” “We will get linked through reference!” We have enough contacts to get noticed!” But the fact is that these ways may take a lot of time for you to reach the audience (patients here in terms of healthcare) through contacts or reference and create your brand. There has to be a result-oriented marketing strategy involved and carried out in its specific way to achieve such goals in a speedy manner saving your time.

Here we will be discussing the importance of healthcare marketing that will help your healthcare brand evolve and emerge and why healthcare marketing is not being preferred by most of us?

The relation between marketing and the healthcare brand:

Marketing is the key to reach out to the concerned audience through a formal yet attractive way. The essence of marketing is that it creates your image and represents your services and highlight your pros. This is the best way to get noticed among the people looking for similar stuff. As healthcare comprehensively lacks resources to provide complete information about your healthcare facilities, marketing will help you take that one extra step. If you get noticed by the audience, it increases the chances of your getting opted and recommended to the people in need. Marketing makes you appear in people’s search list around and far away from you.

Being popular vs. being prior!

Many healthcare providers have a myth that they are well-known to the people. Whereas most of them are only referred to as landmarks or people may know that there’s a clinic around them. But this does not imply that you will be their priority to get consulted. We know many healthcare providers but we choose only one from them to get our treatment or any other services. This implies that being famous is way different than being in the priority list of the patients.

Healthcare providers may not be aware of the benefits of marketing or may have many thoughts regarding the combination of marketing and healthcare.

Let us assume, there exist ten local clinics in a particular region. Many of the people living around and sometimes even beside the clinic may know it but do not consider it when they need such services. This is because they just know there exists a clinic. But what about the products and services they offer? To get the audience familiar with these things and educate them about the particular product and service, you need to provide them with appropriate sources. This is when the marketing sector has to step in. Because you need a creative and professional brain to emphasize your product and service details effectively and also in an eye-catching way.

Once the marketing of your product or service or healthcare unit is carried out, your healthcare brand will be noticed by the people and it increases the chances of diverging the audience to opt for your services.

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The role of the internet in improving patient experience

By Avinash

Posted on 2019-07-30 at 10:00 PM 0 411


A person’s character is reflected in the way how he treats others. Similarly, in every field and profession, if you got to be in the business for the long term, you need to treat your clients in the right manner. But when it comes to healthcare, it becomes more challenging. You need to touch the patient in a warm as well as in a confident manner. This case is not just limited to the patients. You will also be responsible to take care of their attendants. Taking care doesn’t mean baby-feeding them, but it means receiving them in a way that they get the care and support along with your healthcare services.

No one prefers a doctor who just provides a prescription by just listening to symptoms and trashing them out. Apart from curing and providing effective medication, a doctor and the hospital staff has to provide the appropriate help, care, and support to the patients. All thanks to the internet which is making decreasing the distances to reach the audiences. You need not knock every door to win people’s trust and get them to choose your services.

Here we are going to discuss some of the ways which can be followed to improve the patient experience with the involvement of the internet. The methods are easy to adopt and carried out on an individual level. This will help your hospital to get marketed in terms of patient experience and create a strong brand image.

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Garnish your hospital services with a post-consultation message

By Avinash

Posted on 2019-07-30 at 10:00 PM 0 307


The cooling down process after every workout is as essential as warming up prior to the beginning. This means the post process should be handled wisely for improved effects. This is similar in case after a consultation.

Imagine a situation, a patient has consulted his/her doctor and has been satisfied with the services including the staff behavior. When he/she reaches home, he/she receives a message or email from their healthcare service provider expressing their gratitude to serve the patient. This is where the content part comes in!

Let us discuss the importance and the effect of receiving a post-consultation message!

A post consultation message will create a positive effect on the patient’s mind regarding your services. This makes you create an impact that you are obliged to serve them and looking forward to their recovery. You should keep the message sweet and short. Do not start by explaining all of your services and present your hospital/clinic profile! Nobody at that time of period is interested in all such crap! Just keep it simple and short. Do not force them to read the whole unnecessary information.

You can try these sample templates and make the necessary changes:

Text Message: Make sure that you include all the concerned information in and around 160 characters. Because the limit for a text message is 160 characters. Include the major things like concern, say that you feel glad that they choose you for their treatment and any contact number. You can also provide references through this to promote your professional colleagues only in necessary cases.

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Can I do hospital marketing through visiting card? – A perfect card that explains your healthcare services

By Avinash

Posted on 2019-07-30 at 10:00 PM 0 331


 

A doctor can never handover a brochure to the patient. It will be so ugly as to promote your brand when someone is looking forward to your help and treatment. These conditions are crucial and should be treated with the utmost care.

Do you have a visiting card? If no, then hurry now and get one.

If you are still lookingabout what are the things to be included on your visiting card, we can surely help you out through this blog.

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