Reach New Patients Through Healthcare Social Media Marketing

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Social media platforms are a great source to get and spread information. Popular platforms include Facebook, Instagram, LinkedIn, Twitter, etc., are used by millions of people worldwide and act as global connecting websites. If you are a doctor or a healthcare services provider, you can use such platforms to promote your business & services and make it a powerful stage to target the audience on a large scale.


What is Social Media Marketing?

Social Media Marketing is a branch of digital marketing and is referred to as online marketing through Social Media platforms. This involves paid and free marketing strategies. However, a paid marketing strategy performs way beyond compared to a free marketing plan. Social Media Marketing can be performed through the popular social networking platforms like Facebook, Instagram, LinkedIn, Pinterest, Twitter, etc.

The main goal of SMM is to improve communication with users, increase brand visibility and reach more potential customers. The point of SMM is to obtain direct feedback from users or potential customers so that you get a personal stamp at the same time in an interactive manner.

SMM performed by creating quality content that the users of social networks share with their friends act as an Electronic Word of Mouth or eWoM.

Let us categorize Social Media Marketing into two and name them Active SMM and Passive SMM. When you combine these two SMM strategies and execute them effectively, as a result, you can see a huge change in your healthcare business. Here are the two ways you can use to promote your healthcare services and reach new patients through Social Media Marketing.

Healthcare Active SMM:

Active SMM includes the promotion process by adding links (applications) that lead from the content on your website towards social networks. For example, including a share button on your blog posts which makes the post or page to be shared on social media networks. An active SMM strategy involves making posts regarding your services and organization to attract new patients on your website in the form of a page, or preferably a blog. You need to consider and curate the content in a manner that improves the interest of the readers to go through the post and convince them to share it on their social media walls or timelines. This generates traffic to the platforms (pages) where you can explain your services and convince them to choose you to serve them.

You can promote your healthcare services through the following social networks utilizing active SMM techniques:

·  Facebook

·  Twitter

·  LinkedIn

·  Instagram

·  YouTube

·  Pinterest

Each social network has its terms of use, which is different for natural persons and legal entities.

Healthcare Passive SMM:

This is mainly referred to as reaching the customers or previous patients and creating a post that leads to the interaction. Passive SMM involves making regular posts on social media accounts through a concerned network by updating statuses, publishing images, tweets, etc. A paid ad campaign at the above mentioned social media platforms helps you to reach wider audiences, improve traffic towards your website or the targeted web pages.

A good post consists of compelling & creative content, deep information, and simple to read and understand.

The above tips require you to have an active website and concerned social media platforms to promote your healthcare services online through Social Media Marketing and improve your brand visibility on the internet to reach higher audiences.

If you don’t have a website and want to take the digital marketing process to the next level in promoting your healthcare brand, feel free to reach us. You can also send us your queries through an email at

At HospitalSuccess, we offer services like website designing & development and digital marketing exclusively to the healthcare organizations like hospitals, clinics, diagnostic centers, pharmaceutical companies, etc., that are customized as per client requirements and help you in achieving your goals.


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