Today there is no doubt that all the companies, including medical and healthcare organizations, have a necessity of having their websites. It is impossible to imagine a successful hospital or clinic without its Internet representation. Some hospitals or clinic might succeed without having their profiles on the internet, but everyone is not lucky.
There are still many people in the healthcare industry who do not understand the significance of having a medical web resource. Another problem is when you develop your healthcare website just for the namesake. This means having a website without a proper navigation system and content, leading to poor UI and UX indexes.
After going through a considerable amount of healthcare websites available on the internet, I have found various problems that are being commonly ignored by a lot of providers concerning the User Interface (UI). So, if you have a medical website or planning to design and develop a healthcare website for your hospital or clinic, please go through the following points that will help you in improving the UI & UX indexes and create a user-friendly website.
1. Neglecting HTTPS
A user surfing the internet will always be worried about the security of his device and information on it. A user is more probable to close a particular webpage if it does not carry a security certificate, i.e., HTTPS. A website providing a security index helps the user to navigate reliably without worrying about his data. The HTTPS protocol is a seal to show the user that your website is secure for them and does not affect their systems or data.
2. Incompatible Mobile Web Pages
According to the sources, mobile-friendly websites went mainstream by the end of the year 2014. By the year 2016, web visits from mobile & tablet traffic surpassed desktop web visits. This concludes that you need to have a mobile-friendly website to provide a better experience to the more significant amount of traffic surfing the internet through their mobiles and tablets. If you lack this feature, then technically you still living with the technology available five years ago. It creates a negative impression and bad visitor experiences, leaving them to think that the owner of the website is either oblivious or doesn’t care about providing a functional website user experience. Sometimes, such things lead to losing a patient.
3. Slower Site Loading
Visitors at your website or any other website, aren’t going to wait around for a longer time. A website taking longer times to load is terrible user experience. A developer should design and develop the website with a general rule that the web pages on your site should load in 3 seconds or less whether it be on desktop, tablet or mobile. Three of the most common reasons for slow loading web pages are cheap web hosting, bloated code and mostly non-optimized images. Make sure to optimize the website to improve the loading time of the webpages as quick as possible.
4. Sloppy Web Design
A design is the main thing that keeps you updated with the latest trend. Website design affects the interest of a visitor. A website with a better, latest, exciting and attractive design will help the user to spend more time and go through most of the pages. Having too much white space on your sheets or not enough white space, cluttered pages, obnoxious colour schemes, unbalanced and non-proportionate web pages, unconventional page layouts, etc., are the significant reasons to disturb the user experience index. Similarly, web pages that don’t look finished, outdated social media graphics, etc., will make the user bounce back to the next page.
5. Low-quality Media
The internet is a vibrant media environment. There are a lot of ways to express your message in a more comfortable, attractive, and innovative manner. People visiting your website will expect you to get the information not just with words; but also with images, videos, etc. A site with low-quality in terms of resolution and artistic may lead to end up the conversation with the users. Of all the concerns, an image that does not coordinate with the message creates high negative impacts. Make sure to use high-quality photos that you haven’t seen or used a bunch of times, because it looks cheesy and cheapens your website.
6. Poor Fonts
The font size and style of your website communicates with a particular tone or feeling about you and your office. When choosing a font appearance, you must make sure that it is modern, commands respect and is easy to read. During my research, I have found that most of the websites have fonts ranging between 11-12 pixels which are way too small. Make sure your fonts are large enough and can read without squinting.
If you already have a website, you need know-how does your website stack up? Are you up with current website design standards and best practices? Or do you have something missing?
At HospitalSuccess, we extend our website designing and development services exclusively to the hospitals, clinics, diagnostic centers, and other healthcare organizations & needs. We serve our clients with the combination of our in-house teams of website designers, developers, graphic designers, and content writers to deliver you the right, innovative, and creative product that is rich in UI and UX. To know more, feel free to send us your queries through email at firstname.lastname@example.org.Share
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