The building of brand strategy is the very first step leading to creating a brand identity. A robust brand strategy and the road map plan for the same ensure smooth execution of implementation helps in sustainable growth for the organization.
The start-ups are basically the new hospitals, clinics and diagnostic centres, wherein a comprehensive brand strategy is required to create the right buzz, visibility leading to growth.
Brand positioning refers to positioning the brand or a product in the sub conscious mind of the people by highlighting the USP of the product or the service.
Online branding is rapidly gaining traction all over the world. Building robust scalable websites, mobile applications, landing pages, blogging .
The healthcare industry produces the most case studies and white papers related to drugs, new innovations, and discoveries.